Today, every sector is hugely competitive, and that also means every business needs to do something extra to bring in more footfalls. Advertising and marketing are all about using various tools and techniques that, as a whole, will create a more significant impact.
Most companies have some digital marketing and traditional components in their marketing mix. But, many are also now including lobby signs or alternative advertising tools such as wall murals and floor graphics. Let’s take a closer look at what these are and how you can benefit from using them.
Benefits of Wall Murals
There are many reasons why you should consider using wall murals in your office or retail space:
- These applications help uplift the look of the interior spaces on your property while creating the brand impact you want.
- They are customizable and eye-catching.
- Wall murals can be used purely as marketing tools or as functional lobby signs.
- Creatively designed murals with the right images and colors can attract customers and encourage them to make purchases in your store or retail establishment.
- You can install these signs in lobbies or any other location in a commercial space.
- The installation is straightforward and quick, as is the removal.
- They can be applied on smooth as well as textured walls.
Benefits of Floor Graphics
Graphic vinyl flooring is one of the best ways to showcase your brand in your retail store, and there are many benefits to using it, such as:
- They look unique and create an impact at a place where you least expect it.
- These features are customizable.
- You can include product, service, and company information on these signs.
- The colors used in the graphics can be made to match your corporate or logo colors. These alternative advertising techniques are proven to be highly effective as the graphics are unique and eye-catching.
- They can be applied very quickly and easily.
- Removing floor graphics is easy, and you do not have to worry about any left-behind residue.
- Many people find these lobby signs to be ideal for various areas. In some spaces, they can be used purely for advertising, while at others, they can be used as wayfinding tools.
Depending on the nature of your business, the amount of wall and floor spaces you have, you can get custom lobby signs designed and installed by experts. These professionals will work with you, understand your advertising goals, and will provide customized solutions that work best for you.