If you’re advertising at a business convention, this is a great opportunity to get a healthy amount of new leads.
Here are some tips to make the most of these events.
Get Some Great Branding
Great branding is the key to grabbing people’s attention when you’re surrounded by hundreds of competitors at these events.
Banners with bright colors and a memorable catchphrase will help you stand out from the crowd.
Investing in high-quality branding will pay for itself when it comes to the additional leads you’ll attract. Make sure your branding extends to your uniform and stationary if you want to leave an even more lasting impression.
People will develop their first impression of your business based on YOU. If you’re smiling and looking approachable, you’ll not only speak to more people, but you’ll leave a better overall impression on everyone you meet.
Develop a Great Elevator Pitch
People are generally in a hurry to see as much as possible at these events, and you’ll want to pitch to as many leads as possible too, so you’ll want to make a great impression in a short amount of time.
Marketers are taught to develop a great ‘elevator pitch’, which essentially involves explaining the key benefits of your idea within 30-45 seconds. You should do the same.
Offer an Incentive
People are more likely to leave their contact details if there’s an incentive for them to do so.
It’s a common strategy to run a prize draw for everyone who leaves their email address.
For more qualified leads, consider emailing a free e-book or whitepaper about your subject of expertise to everyone who leaves their email address.
With these contact details, you can follow up with all your leads a few days after the incentive has been delivered.