If you want to get some free advertising every time you or one of your employees pulls out onto the road, you should put some unique imagery on the company car or the entire fleet. There are two ways to go about this. You can either do an extended vehicle wrap that takes up more space on the car or you can do a smaller vehicle decal. Before you decide, you should factor some of these considerations into your thinking.
Cost and Ease of Installation
Vehicle wraps are bigger and will be more noticeable when you’re driving around town. They cost a bit more and will take a little longer to install, but they will really turn some heads regardless of where you and your employees travel. If you want to make a bigger impression around the neighborhood, it’s best to go with a vehicle wrap.
But if you’re don’t have as much money, you can always add a few well-placed decals to your company’s cars. Decals will still be effective when it comes to showing off your brand, but they won’t be as visible across long distances.
A Permanent Edition to Your Business
If you plan on staying in business with a prominent company vehicle at your disposal for many years, you’re probably better off going with a vehicle wrap. This will be a lasting investment for your business and vehicle wraps tend to pay for themselves, giving your company free advertising wherever you go.
On the other hand, if you’re renting a car or only plan on having a company car for a few months, you might want to go with a car decal instead. These are easier to remove, so you can quickly return the rental car when you’re finished using it.
Choosing between car decals and vehicle wraps can be a tricky decision. It all depends on how much you have to spend and what you’re trying to achieve. Talk to the professionals at Mammoth Creative for more information!